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Popular Articles

BrandingPopular Articles
April 25, 2017

How to Create a Brand: a step-by-step how to style guide

As a craft business or small business, it seems we are used to DIYing everything from the logo to labels to marketing and selling our product to… and the list goes…
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MarketingPopular Articles
March 26, 2017

Build Social Media Traffic for your business: 4 Ways with Images

In an increasingly visual world, announcing an event on your Facebook or Twitter page won’t give you the traffic you’re seeking. So how do we get eyes on our content? In…
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MarketingPopular Articles
February 28, 2017

In-House vs Outsource Small Business Marketing: Why not Both?

As a growing small business, marketing is the way to get more influence and customers. But when you’re already wearing multiple hats, the question is ‘should we do it ourselves,…
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content marketing
Marketing
February 25, 2017

The Fundamental Principles of Content Marketing

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience -…
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Influencer Marketing
Marketing
February 4, 2017

Influencer Marketing – How To Leverage This Digital Opportunity

Influencer Marketing is a new type of online marketing where businesses use key industry leaders or personal brands to share your message to their audience. These influencers are a trusted…
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Local Marketing
Marketing
January 4, 2017

The Inner Works of Local Marketing & How to Get Started

Local marketing, also known as neighborhood marketing, employs several techniques to get local customers through your door to get more paying customers. Local store marketing helps you connect with the local shoppers…
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paid advertising
AdvertisingMarketing
December 16, 2016

Sometimes You Have To Pay to Play – Paid Advertising & Pay Per Click

Paid advertising is any kind of (digital) advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of adspace in exchange…
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Online Public Relations
Marketing
November 1, 2016

Fundamentals of Online Public Relations & What It Means To Your Business

Online Public Relations is about influencing people through storytelling and features rather than advertising. If used successfully, your PR efforts can land you exposure in popular blogs, newspapers, magazines, and…
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Online Reputation Management
Marketing
October 13, 2016

Online Reputation Management & How It Affects Your Business

Online Reputation Management is the practice of shaping online information to the public perception of a brand. Making sure your online and digital presence is always up to standards and…
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search engine optimization
Marketing
September 10, 2016

Fundamentals of SEO & Why It Matters to Your Business Now More Than Ever

"Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results." (MOZ) Search Engine Optimization helps you come up…
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