In an increasingly visual world, announcing an event on your Facebook or Twitter page won’t give you the traffic you’re seeking. So how do we get eyes on our content? In order to build social media traffic, here are four different ways that you can incorporate imagery into your online marketing campaign to build social media traffic.
“the average Facebook post gets 120% less engagement than posts that include an image.”
#1 Custom Imagery
Being true to your brand is essential to standing out and building loyalty with your customers. People want to know why you do what you do, behind the scenes of how you do it, and how your company culture is. Even if it is just you. Using stock imagery, people may not be able to tell right away, but it brings a sense of fakeness to the post. Using custom imagery will be the difference whether a person will engage with the post or not.
#2 Quote Cards
Quote cards are a simple and effective way to announce a sale, upcoming event, or an inspiring quote. These are especially nice on platforms that are photo heavy, like Instagram, or have limited characters, like Twitter. Quote cards can be on a simple background with your brand colors, or you can incorporate a photo that adds to the topic of the quote.
“Tweets with images receive 150% more retweets than tweets without images.” (Hubspot)
#3 Current Updates
Take advantage of the little surprises that creep up throughout the day. It could be as simple as a photo of a wildflower you see in front of your studio, a work in progress shot, or a photo of your booth at the local Farmer’s Market. I feel the most exciting part about social media is that we can in real-time see and experience what others are doing. Hence, the more human you have your company feel, the more traffic you’ll receive on social media.
“Sharing photos of your neighborhood or city will attract the attention of people in your area and increase the likelihood that they’ll interact with your content. They might even tag their friends.”
Gifs are a fun and quirky way to add emotion to your post. Many times people find pop culture references from movies that are relevant, or just plain funny. If it fits your brand, Gifs are a great way to bring a laugh to someone’s day.
Remember that people interact with people, especially online. Therefore having a personality behind your company builds a more genuine connection to your customers. Over time your personality builds brand loyalty and as you build social media traffic your customers will become brand ambassadors.