Local marketing, also known as neighborhood marketing, employs several techniques to get local customers through your door to get more paying customers. Local store marketing helps you connect with the local shoppers and consumers who are already in your area.
How does it work?
While e-commerce is picking up and making buzz on the media, the fact remains that in-store retail sales account for the majority of sales. Customers are looking online for review and information about their local businesses. After all, who really wants to drive further than they have to? If your local marketing strategy is not in tact, you could be leaving money on the table.
Local marketing works by employing an array of local marketing techniques such as word-of-mouth, local partnerships, special promotions, sponsorship at local events, first-time freebies, etc. (Business News Daily) Other ways include getting listed on all search engines like Google, Yelp, and Travel Advisor.
Google has a feature to claim your business on its network. This way when people search for something around them, and they happen to be near you, you’ll be one of the recommendations that pop up.
When should you use local marketing?
Getting setup with local marketing is relatively inexpensive. You’ll need some resource to solicit promotions to draw people in and for some contests to get people to engage. Local Marketing should be a priority for you if you’re a new business and need to network with your community.
Listing on Google
If someone’s hungry, they’re going to go to Google for a quick search. If you’re not listed, they’ll never even consider you.
Paid Ad on Yelp
If they don’t find what they see in Google, they’ll quickly turn to Yelp. Notice some competition is standing out from the rest with paid advertising.
How do I get started?
First, we need to complete a digital evaluation for your business. Let’s determine where you stand amongst your competition and the rest of the world. Then, let’s evaluate what your goals really are, and what they mean in terms of local marketing. We’ll setup a concrete battle plan to achieve said goals and track its performance to better report your ROI.