Online Reputation Management is the practice of shaping online information to the public perception of a brand. Making sure your online and digital presence is always up to standards and in a positive light, while managing your reputation ensures no one is using your brand online.
Why is reputation management important?
Identity and copyright infringement are not to take lightly. Having someone looking out for your online reputation may avoid some serious long term legal confrontations while your brand remains in positive light 24/7.
Reputation management is also responding and engaging with your online community. Customers leaving positive and negative reviews should receive the same amount of attention. And to keep your reputation positive, it’s more simple to kill the negative review with kindness instead of leaving a bad taste, and available for others to see.
For smaller businesses, online reputation management can be done in-house. Small business hire us to manage activity across their platforms when it’s becoming too much to handle. In cases, it’s even possible to take down bad reviews that are not relevant with the product or services. You’d be surprised how many malicious bots exist.
When should you use online reputation management?
Online Reputation Management is something you want to have when you’re not aware of what others are saying about your business, and what the world thinks of your brand, products, or services. It’s a good idea to have someone on hand to handle your digital brand voice when discrepancies arise. Being authentic during a negative encounter will resolve the issue much faster than a stale corporate response. .
Hiring an expert to maintain your online presence is wise because they’re experience with the tools out there that will allow you to track who is talking about you, and make sense of all of the noise. An expert will be monitoring and reacting on places like your blog, review sites, online keyword searches, mentions and shares on social media. They’ll be trained in reacting transparently, quickly, and politely to and negative attention or brand infringement.
How to get started.
First, we need to complete a digital evaluation for your business. Click here to get started on your digital evaluation. Then, let’s see what your goals really are, and what they mean in terms of online reputation management. We’ll setup a concrete battle plan to achieve said goals and track its performance to better report your ROI.