Social media marketing is the use of social media platforms to market products or services. These platforms include Facebook, Twitter, Instagram, Yelp, Reddit, Snapchat, etc.
Social Media Marketing advertises products or services to audiences and communities of like interests. Profiles attract like minds to their pages and build upon those following by posting more unique content tailored to their audience.
Social media marketing is one of the most inexpensive ways to build an audience and a following to solicit sales from. It is quickly becoming the most popular online marketing tactic.
Who uses social media marketing?
Social media marketing is rapidly being used by all business types to help meet marketing goals. 30% of all online activity is spent on social media. (Social Media Today) Other users of social media marketing include sole-practitioners who can really create a following around a personal brand. These guys grow up to become industry leaders with their constant sharing of industry knowledge and information.
When should I use social media marketing?
Social media marketing is for everyone. If it’s not part of your marketing plan already, I’m sure you’ll get started on it right away. We’ll soon develop videos that will help you get some of the platforms setup and ready for basic use.
Examples of social media marketing:
Each year, we spend one day #withoutshoes to raise awareness for children’s health and education. Our dream is that some day, all kids will have shoes. With your support today, we’ll be one step closer to improving the lives of 100,000 KIDS IN 10 COUNTRIES. - @toms Join the tradition💙👟👨👩👧👦! #toms #withoutshoes
How do I get started?
Getting started is pretty simple. First, we need to complete a digital evaluation for your business. Click here to get started on your digital evaluation. Let’s get a digital evaluation done for your business to determine where you stand amongst your competition and the rest of the world. Then, let’s evaluate what your goals really are, and what they mean in terms of Social Media Marketing. We’ll setup a concrete battle plan to achieve said goals and track its performance to better report your ROI.